According to reports out of Milan, luxury streetwear brand Off-White are set to become the next style partner for AC Milan, replacing Harmont & Blaine who’s deal is ending.
The news was released exclusively by MilanPress.it announcing that the brand, started by the late Virgil Abloh, would be dressing the Italian Champions for the upcoming season. Off-White is known for it’s streetwear aesthetic, which is popular with younger generations, and produced in the fashion capital of Italy with raw materials sourced in-country.
The investment in talents and the renewed appeal of the Milan brand are the basis of the partnership with a brand that is as connected to young people as it is sought after and loved globally.