Lebron James, Nike, and Liverpool will be looking to take their relationship to new heights with the announcement of a forthcoming capsule collection. Similar to Jordan x PSG, Nike will be looking to marry the King James and Liverpool brands and deepen Lebron’s connection to the club and the sport of soccer.
In an interview with the Boston Globe, Liverpool Chairman Tom Werner had this to say about the upcoming collaboration:
“We’re doing a product line with LeBron and Liverpool. Nike is creating seven or eight products that connect LeBron with soccer. I don’t know specifics yet, but they’re going to create seven or eight products that rival the connection that Michael Jordan has with Nike.”
For those who aren’t familiar, Lebron is one of the owners of Liverpool FC through his ownership stake in Boston based Fenway Sports Group.
Stay tuned for updates on this collaboration as the story develops.
